Michael Fulwiler Michael Fulwiler

Build a waitlist

A waitlist is a great way to validate demand for a new product or service.

Read More
Michael Fulwiler Michael Fulwiler

Return to the foundation

The foundation of any marketing strategy has two parts: audience and messaging/positioning.

Read More
Michael Fulwiler Michael Fulwiler

What is consulting?

A consultant improves the condition of the client by delivering an outcome or result.

Read More