The goal of marketing is to reach the right people with the right message at the right time.

Expressing gratitude will keep you top of mind over the holidays and into the new year–and will hopefully keep the referrals coming.

Patrick Casale, LCMHC, LCAS is the founder of All Things Private Practice where he offers individual coaching and retreats for therapists.

As long as they’re “ordinary” and “necessary,” you can write off your advertising and marketing expenses as a tax deduction for your therapy practice.

When someone is looking for a therapist, they don’t really care about you.

The next time someone asks to “pick your brain,” send them an invoice first.

If you’re struggling to come up with content ideas, start by thinking about who you’re trying to reach.

Consider getting creative with your schedule.

Digital marketing isn’t the only way to get clients.

If you have an engine but no fuel, your marketing machine isn’t going to work.