Don’t use AI to write your content
My friend Derek Flanzraich recently shared a fascinating study on LinkedIn about AI-generated content.
A company published 2,000 AI-generated articles to see how they would perform over time. You can read the full results here.
In summary, they saw some initial traction, but every single article disappeared from search results after three months.
That’s because “Google tends to deprioritize fully AI-generated content that lacks human input and originality,” according to the study authors.
So while it may be tempting to use AI to write blog posts for your therapy website, it’s not a good long-term strategy.