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Heard is the only financial management software built for therapists that enables you to manage your bookkeeping, taxes, and payroll—all in one place. I’m biased because I worked for Heard but I wouldn't done so unless I believed in the product, team, and mission to support therapists as business owners.

Headway makes it easy to accept insurance by taking credentialing and billing off your plate. I recommend Headway because it’s free to use and they have high reimbursement rates with guaranteed bi-weekly payments. They also have over 150 hours of free CE courses.

Kit (formerly ConvertKit) is the email service provider (ESP) I use for Therapy Marketer. I love Kit because they champion creators like me and make it easy to grow my audience through the Creator Network. It’s also really simple to set up landing pages and automations.

Mindful Admins is a woman-founded business that only employs admins based in the United States, many of whom are moms or students (or moms who are students). I worked with the founder’s husband at the Gottman Institute who is also the Creative Director for the company.