Network with therapists who are full
I talk a lot about referrals because I believe it’s the best way to fill your caseload.
Other marketing strategies (e.g. SEO, social media) can be effective, but nothing beats a strong referral network.
With that said, an overlooked referral source is therapists who aren’t accepting new clients.
Here’s how to network with them.
First, identity therapists in your area who aren’t currently accepting new clients. You can do this by browsing Psychology Today profiles. You may need to click through to the end of the search results. Put their name and email address (if publicly available) in a spreadsheet.
Next you’re going to reach out to them to let them know you’re accepting referrals so they can refer clients to you if clients reach out to them. The key here is being specific about who you work with so they know who to refer. Here’s an example email.
“Hi [first name], I saw on your Psychology Today that you’re not accepting new clients. I’m a therapist based in [location] and work with [niche]. I would gladly accept the referral if someone reaches out to you and you’re unable to work with them. Let me know if you’re accepting new clients in the future and I would be happy to send them your way in return. Looking forward to supporting each other.”
Referrals are about relationships so if they respond, you can invite them to meet for coffee.
Try it and let me know if it works for you.