Michael Fulwiler Michael Fulwiler

What you need to know about SEO

As a therapist, there are really only two things you need to know about SEO: quality content and quality user experience.

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Michael Fulwiler Michael Fulwiler

To niche or not to niche?

Whether you pronounce it neesh or nitch, being niche is kind of like parenting—everyone has an opinion about it.

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Michael Fulwiler Michael Fulwiler

Own your audience

In marketing, there are two types of audiences: borrowed and owned.

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Michael Fulwiler Michael Fulwiler

What is a brand?

If marketing is how you talk about what you do, then branding is the story you tell.

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