How to ethically market your therapy business
As a therapist, how do you market yourself without compromising ethical and licensure requirements?
Why Dr. Lawrence Jackson started #BlackTherapyFridays
I spoke to Dr. Jackson about what he’s learned from building a movement to promote mental health in the Black community.
Should you outsource your marketing?
There are two approaches to marketing: in-house and agency.
What you need to know about SEO
As a therapist, there are really only two things you need to know about SEO: quality content and quality user experience.
To niche or not to niche?
Whether you pronounce it neesh or nitch, being niche is kind of like parenting—everyone has an opinion about it.
How Taylor Moss built her referral network
I spoke to Taylor about how she’s used networking to fill her private practice and what advice she has for other therapists.
How Kerry Lusignan leveraged content marketing to double her business
People are looking for you online. Help them find you.
How Whitney Goodman got 275,000 Instagram followers
I spoke to Whitney about how she’s built her Instagram audience to over 275,000 followers, and what she’s learned along the way.
What is a brand?
If marketing is how you talk about what you do, then branding is the story you tell.