The answer is local search engine optimization (SEO).

When you’re a lighthouse, you put out a signal that attracts your ideal clients to you.

A simple yet effective marketing strategy is to shift your messaging from being company-centric to being customer-centric.

The brand voice is the personality that carries through every touchpoint with the customer.

When was the last time you updated your website?

As a therapist, how do you market yourself without compromising ethical and licensure requirements?

I spoke to Dr. Jackson about what he’s learned from building a movement to promote mental health in the Black community.

There are two approaches to marketing: in-house and agency.

As a therapist, there are really only two things you need to know about SEO: quality content and quality user experience.

Whether you pronounce it neesh or nitch, being niche is kind of like parenting—everyone has an opinion about it.