It’s what makes you unique, what you're passionate about, and what you've improved over time with effort and practice.

Make it easy for people to find you who are already looking for your therapy services.

Nicole Arzt, LMFT is the creator of the popular Psychotherapy Memes Instagram account.

It’s a free and easy way to increase your chances of showing up on Google when someone searches “therapist near me.”

The more you narrow down your target audience, the bigger your audience gets.

Just like therapy, there’s no one-size-fits-all approach to marketing.

Always strive for brevity.

I spoke to B, a certified Taylor Swift super fan, about how Swift has influenced her as a therapist.

The key to writing a good tagline is to explain who you serve and how you help them as simply as possible.

I spoke to Dr. Ebony about why she created My Therapy Cards and what she’s learned along the way.