When in doubt, narrow your audience.

If you want to build an audience on social media, then you’ve probably thought about hiring a social media manager.

Looking for marketing content ideas?

If you don’t ask, then you don’t know.

Yes, discoverability is important. But so is credibility and relatability.

Here is a non-exhaustive list of directory websites for therapists and how much they each cost.

The next time you’re trying to decide which marketing activity to prioritize, ask yourself, is this an octopus or a swordfish?

The goal of marketing is to reach the right people with the right message at the right time.

Expressing gratitude will keep you top of mind over the holidays and into the new year–and will hopefully keep the referrals coming.

Patrick Casale, LCMHC, LCAS is the founder of All Things Private Practice where he offers individual coaching and retreats for therapists.