Don’t refer to yourself in the third person.

Getting clients is a result of valuable content.

Avivit Fisher of REdD Strategy, a marketing consultancy for therapists, on email marketing.

When in doubt, narrow your audience.

If you want to build an audience on social media, then you’ve probably thought about hiring a social media manager.

Looking for marketing content ideas?

If you don’t ask, then you don’t know.

Yes, discoverability is important. But so is credibility and relatability.

Here is a non-exhaustive list of directory websites for therapists and how much they each cost.

The next time you’re trying to decide which marketing activity to prioritize, ask yourself, is this an octopus or a swordfish?