Avoid “shiny object syndrome” in marketing.

The goal of search engine optimization (SEO) is to increase the likelihood your website shows up in Google search results.

Avoid clinical jargon in your marketing copy.

Spend more time on less things that make a bigger impact.

Aaron Culley, MHA, MSW is the clinical co-founder of WellStory Health.

Selecting a niche for your therapy practice can feel like a big commitment.

People need to hear something at least seven times before taking action.

If there’s too much friction in the experience, clients will go somewhere else.

Have you ever wanted to be a guest on a podcast?

There’s more than enough clients out there.