Heard surveyed more than 3,000 therapists about their finances.

One way to niche down is to identify who you don’t work with.

Have you been getting fewer referrals from Psychology Today recently?

Limiting beliefs hold you back as a practice owner.

Integrity matters in marketing.

The issue with passive income is that it’s not really passive.

If you’re interested in generating income beyond 1:1 therapy, then you have options.

The short answer is there are no shortcuts.

Try the MP3 Framework instead.

I think a lot about the original Apple Marketing philosophy from 1977.