Don’t make this mistake if you’re running Google Ads
One of the biggest mistakes I see therapists make with Google Ads is linking their ads to their home page.
It’s much more effective to direct people to a landing page with a booking or contact form. The landing page should also have language specific to the ad keyword.
Here is an example of a Rula landing page they’re using for Google Ads compared to their home page. You can see how easy it would be to make different versions of this landing page for various “therapy for x” ad keywords.