Marketing your therapy practice in 2026 vs. 2016
If you were in private practice in 2016, then you probably saw clients in person. You were “competing” with other therapists in your city or town.
In 2026, you’re probably seeing at least some clients online. Now you’re “competing” with other therapists in your state.
This may sound like a bad thing. There are thousands of therapists in your state.
But it also means there are a lot more potential clients you can work with.
The difference is that with access to more therapists, clients are looking for someone more specific, which is why niching down is so important.