Put your license number on your website
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
It’s a framework Google uses to determine whether content is high quality, which means it’s critical for search engine optimization (SEO).
Don’t forget that SEO is critical for answer engine optimization (AEO) as well. In other words, the more you show up on Google, the more you’ll show up in AI searches.
One overlooked way to show your expertise as a therapist is to include your license number on your website and directory profiles. Google likes when it’s listed in different places.
If you own a group practice, you can include license numbers on your team page or in therapist bios.