The most-read Therapy Marketer articles of 2025
That’s a wrap on year five of Therapy Marketer.
Thank you for allowing me to occupy a small part of your inbox for 272 consecutive weeks and counting!
To close things out, I’m re-sharing the most popular articles from this year below.
Here are the five most-read Therapy Marketer articles of 2025.
5. Claim your Google My Business profile
Have you claimed your Google My Business profile? If not, it’s a free and easy way to increase your chances of showing up on Google when someone searches “therapist near me.”
4. Directory websites for therapists
You probably have a Psychology Today profile. Despite their questionable business practices, Psychology Today remains the most popular directory website for therapists. But it’s not the only one. Here is a non-exhaustive list of directory websites for therapists and how much they each cost.
3. Why your Psychology Today referrals are down
Have you been getting fewer referrals from Psychology Today recently? If so, you’re not alone. Therapists have been talking about it on Reddit. There are a few possible explanations.
2. How to name your therapy practice
If you’re thinking about going into private practice, then you'll need to decide on a name. Or maybe you’re already in private practice but you want to change your business name.
1. The complete list of niches for therapists
How you market your therapy practice depends on who you’re marketing to, which is why defining your niche is so important. Your niche is the target population you serve—your ideal client. But where do you even begin? Read more than 5,000 times this year.
What do you want to learn more about in 2026? Reach out and let me know! I read every email.