Your Google rating matters
Don’t underestimate your Google rating for your therapy practice. It should be at least 4/5 stars and ideally over 4.5/5 stars.
Why? It has a big impact on your ranking for local searches. In other words, whether your business shows up when someone searches “therapist near me” or “therapist in [city].” More on how to show up in “near me” searches here.
For example, this is what shows up if I Google “therapist near me” in Rhode Island. Notice the top results all have a rating above 4.7/5 stars.
Try it for yourself. Does your practice show up?
If you haven’t claimed your free Google Business profile yet, learn how to do that here.
If you do have a Google Business profile but your rating is below 4/5, I would recommend reaching out to colleagues and ask them to leave you a review as it’s unethical to ask clients for reviews. More on that here.