Why I’m bullish on community-based marketing
Five years ago, you could run Google Ads or write SEO blog posts to fill your caseload.
Things have changed.
You can’t compete with BetterHelp, Talkspace, and other big tech companies with million-dollar Google Ad budgets and AI is making it more difficult to get clicks to your website from Google Search.
So what can you do?
Double down on community-based marketing.
Host networking events for local therapists.
Sponsor local community events.
Build relationships with doctors and other local referral sources.
Drop flyers and business cards off at local businesses (example).
The more you show up in your community, the better.