The goal is to have a photo that inspires both an emotional connection and a feeling of professional confidence.

Here are a few reasons you should be blogging as a therapist.

I spoke to Liz about how she got her first 1,000 Instagram followers, how she grew her following to over 200,000, and what she’s learned along the way.

Be your authentic self online while adhering to ethical standards.

I spoke to Dr. Joy about how she built the popular Therapy for Black Girls Podcast, a weekly chat about all things mental health, personal development, and all the small decisions we can make to become the best possible versions of ourselves.

The answer is local search engine optimization (SEO).

When you’re a lighthouse, you put out a signal that attracts your ideal clients to you.

A simple yet effective marketing strategy is to shift your messaging from being company-centric to being customer-centric.

The brand voice is the personality that carries through every touchpoint with the customer.

When was the last time you updated your website?