Michael Fulwiler Michael Fulwiler

Find your sharers

Don’t just create content for your audience. Create content for people who share with your audience, too.

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Michael Fulwiler Michael Fulwiler

Hand-to-hand combat

Despite what some “experts” may tell you, there are no “growth hacks” in marketing.

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Michael Fulwiler Michael Fulwiler

Build a moat

In the business world, a company with a wide moat makes it difficult for others to attack its market share.

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