Sometimes the easiest way is the best way.

Dr. Marina Harris is a licensed psychologist and writer for Psychology Today.

By understanding who you don’t serve, you’ll gain a better understanding of who you do serve.

Monica Kovach of Hold Space Creative is a former art therapist turned web designer who makes beautiful Squarespace website templates for therapists.

Dr. Marie Fang is a psychologist and private practice owner with more than 20,000 YouTube subscribers.

It’s what makes you unique, what you're passionate about, and what you've improved over time with effort and practice.

Make it easy for people to find you who are already looking for your therapy services.

Nicole Arzt, LMFT is the creator of the popular Psychotherapy Memes Instagram account.

It’s a free and easy way to increase your chances of showing up on Google when someone searches “therapist near me.”

The more you narrow down your target audience, the bigger your audience gets.