Host an open house
I’m still very bullish on community-based marketing, especially with how much things are changing with AI.
A community-based marketing tactic I’m seeing working right now is hosting an open house.
If you own a group practice, then you can host an open house at your office and invite current and potential referral sources. Think other therapists, psychiatrists, PCPs, OBGYNs, yoga instructors, etc. It’s a great way to get people together and it can be beneficial for them, too.
It’s a little more difficult to host an open house if you’re a solo therapist in private practice, especially if you don’t have an office. In that case, you could host a virtual open house or you could organize a meet up at a coffee shop.
I’m partial to the in-person meet up option because people are burned out on Zoom.